Research published in the past five years suggests that men find curvy women more attractive than thin women. It appears that waist-to-hip ratio (WHR), the difference between waist and hip measurements, is not only a better indicator of health but an attribute found more attractive to men.
recent study, brain scans showed more activity when men viewed pictures of curvy women in comparison to those of normal weight women (based on body mass index-BMI). Although men did find women with normal BMIs attractive, their evaluations were simple and purely visual. When viewing women with curvier shapes, the desire and reward areas in the brain were most active.